BETA AVAILABLE FOR IPHONE

Let your best ideas shape your mind.

Napkin is an app to easily collect good ideas and keep them in focus.

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A Safe Space for Your Best Ideas.

When you come across a good quote you don't want to lose adding it to your Napkin is easy: share text from other apps, scan from a book, dictate or type it in with your keyboard. Done, that idea will shape your mind.

A Safe Space for Your Best Ideas.

When you come across a good quote you don't want to lose adding it to your Napkin is easy: share text from other apps, scan from a book, dictate or type it in with your keyboard. Done, that idea will shape your mind.

Personally Curated Moments of Reflection.

Your personal flow of ideas is the easiest way to feel grounded and inspired. For more focused reflections your personal AI understands your ideas deeply and suggests topics you're interested in.

Your Ideas Shape How You See the World.

Short moments of reflection on good ideas will be a natural part of your life. Being grounded in the ideas you selected will change how you navigate the world: you'll feel more focused and calm.

Your Ideas Shape How You See the World.

Short moments of reflection on good ideas will be a natural part of your life. Being grounded in the ideas you selected will change how you navigate the world: you'll feel more focused and calm.

Love for Napkin

"Instead of mindlessly scrolling social media in the morning Napkin provides introspection. It keeps me grounded and prepared for the day ahead."

– Louis, Pune

"Napkin's Daily Flow is a personally curated inspiration coach in my pocket and I love it. It keeps me inspired and creative."

– Sean, Dagsboro

"The joy of rediscovering forgotten quotes is magical. Napkin weaves connections between similar concepts, deepening my knowledge."

Dave, Lisbon

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Get Your Napkin Account

Join the beta with a free trial and get 50% life-long discount. We - the founders - will personally take care of your questions.

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Do I need to take care of tags or folders?

Not at all - that's the beauty of Napkin, just collect good ideas and Napkin will sort them around topics. We keep it simple on purpose to avoid any distraction.

Does Napkin support images?

Currently, Napkin is fully focused on text. Exploring ideas is most fun if the AI can understand deeper patterns in your ideas and that currently works best with text.

Is Napkin a writing tool?

It isn't. Some people use Napkin to spark their writing creativity. However, it misses advanced editing and structuring of content.

What languages does Napkin support?

Currently, Napkin is tuned for English ideas. It also understands related languages like Spanish, French or German. Many users have language-mixed accounts, that works fine. Of course we want to support more languages as soon as we can.

Are my ideas safe?

Napkin is a small independent company based in Switzerland, all our servers are in Europe. The databases are fully encrypted, all AI layers hosted on our servers. We don't share any data with advertising or AI companies.

Is Napkin based on science?

Yes, Napkin aims at the improvement of an individual's Sense of Coherence (SoC) which has a strong effect on mental wellbeing. Analytic interventions reflecting on personal values, goals and beliefs improve the Sense of Coherence - Napkin provides those reflections.

What about an Android or iPad app?

When the iPhone app is robust we want to open it to iPads with some thoughtful adaptions. We are not currently working on an Android app as we can't yet afford to develop for two platforms in parallel.

Why isn't Napkin on the AppStore?

We only want to launch Napkin when we feel fully comfortable with it. If you want to try it before you're very welcome to join thousands of people that use the beta. Just sign up and we'll tell you how.

Can I import my old notes to Napkin?

Napkin is an app for the very best ideas you come across. We don't offer note imports as they'd usually clutter your Napkin with all kinds of content.

Why We Build This

Why don't we feel inspired by all the great ideas we come across?

Many platforms distribute content aggressively, they even use psychological hacks to grab more of our attention space. They overwhelm the world with noise instead of helping us grow. We missed an app that provides a calm space to think. That actively helps to focus on the best ideas we intentionally chose to shape us. To connect ideas from different sources, to see patterns and thereby increase a feeling of coherence.

To build such an app we founded Napkin. The company is small, independent and funded only by our savings, our friends and our users. We're endlessly grateful that their subscriptions make Napkin possible and hope to help many more to lead happy, inspired lives by intentionally shaping their minds instead of being shaped.

Zurich, Munich, Belgrade,
David Felsmann, Fabian Wittel, Djuro Alfirevic

Napkin only lives due to countless supporters that we're honored to be guided by. To just name a few:

  • Chris Matthews, former Apple design strategy lead, who always encourages us to stay true and strive for beauty.
  • André Givenchy, founder of Segern, who masterfully designed the iOS app
  • Tillmann Möller, AI researcher, who explores the next steps for more advanced idea suggestions
  • Christoph Heinle, CTO of Peter Park, who made sure our architecture is safe and robust
  • David Gerber, one of our first users, who helps us to stay strong on the sometimes bumpy startup road
  • Want join? We're a remote organization and always look for artists / coders / thinkers. Reach out!

Screenshot showing Napkin web app

Looking for the Desktop Prototype?

Napkin's story started with a desktop prototype. Many people still use it daily so we're keeping it online.